About Us

About

Who we are

Verif is a specialist creative economy intelligence and advisory firm. We help governments, development finance institutions, investors and creative businesses understand, measure and grow the creative and cultural industries – turning data, sector insight and stakeholder alignment into policy, financing and jobs.

Our work sits at the intersection of analytics, research, strategy and rights assurance. We map creative industries, run sector diagnostics and impact studies, design job creation and industry development strategies, verify content and chain of title at scale, and manage the complex stakeholder ecosystems – ministries, agencies, industry associations, platforms and talent – through which creative economy outcomes are actually delivered.

Verif works alongside its affiliate, PUNUKA Attorneys & Solicitors (established 1947), one of Nigeria's leading full-service law firms and the country's foremost media, entertainment and intellectual property practice. This affiliation gives our clients a single, integrated pipeline from evidence and strategy through to legal structuring, regulation and enforcement – a combination no standalone consultancy or law firm offers in the Nigerian market.

Our Sector Expertise

  • Music: Supporting the development, financing, regulation and protection of the music industry.
  • Film & Television: Sector strategy, regulatory frameworks, financing and rights assurance.
  • Media: Intelligence and advisory across digital and traditional media.
  • Gaming: Supporting an evolving creative and digital industry.
  • Fashion: Enterprise development, intellectual property and industry strategy.
  • Art & Culture: Research, policy and development across cultural industries.
  • Hospitality & Tourism: Integrated strategies spanning creative, cultural, hospitality and tourism ecosystems.
who-we

What We Believe

Better Intelligence. Better Decisions. Greater Impact.

Creative economies require more than isolated research or consultancy. They require a clear understanding of the sector, sound evidence, appropriate policy and financing frameworks, effective rights management, and alignment between the many stakeholders involved. Verif brings these elements together to help clients move from evidence and insight to implementation and impact.

Meet the team

Leadership

Isioma 1

Partner, Verif

Isioma Idigbe

Isioma Idigbe is a Partner of Verif and one of Africa's leading creative economy advisors. She is also Partner and Team Lead of the Media, Entertainment and Intellectual Property practice at PUNUKA Attorneys & Solicitors, Verif's affiliate law firm.

Isioma is a founding member of both the Music Publishers Association of Nigeria (MPAN), the Nigerian affiliate of ICMP, and the Record Label Proprietors Initiative (RELPI), the Nigerian affiliate of IFPI, and serves as secretary of both organisations, representing one of the three major record labels. Through these bodies she has led industry engagement with government on initiatives affecting the music industry, including the advocacy that culminated in Nigeria's Copyright Act 2022.

In 2020, she served as de facto secretary of the Technical Working Group set up by the Federal Ministry of Budget and National Planning to develop the medium-to-long-term national plans for Nigeria's Culture, Creative, Hospitality and Tourism industries – plans subsequently approved and adopted by the Federal Executive Council.

Her advisory experience spans the Afreximbank US$500 million Film Financing Facility and its restructuring into a US$1 billion fund; the AFD and Nigerian Copyright Commission diagnostic study on collective management of IP rights and royalties; the FMACTCE's AI policy work with Google Nigeria; and the Ministry's copyright reform agenda – from the newly gazetted Copyright Act through the ongoing development of new CMO regulations and updated copyright laws. She has mentored and trained creative entrepreneurs and filmmakers across the continent through the AfDB Fashionomics programme, the British Council Film Lab, the Realness Institute Creative Producer Indaba and the Lagos X Paris fashion accelerator.